what is gr in toyota

In the Toyota lineup, "GR" stands for "Gazoo Racing" – Toyota's dedicated high-performance division, focused on developing sport-oriented vehicles and racing technology. This positioning is analogous to BMW's "M" division or Mercedes-AMG. Vehicles under the GR banner typically receive comprehensive performance enhancements. These upgrades often include more powerful engines, sport-tuned suspension systems, and distinctive aerodynamic exterior styling. Prime examples familiar in the Malaysian market are the GR Yaris and GR Corolla. Both models are equipped with a high-output 1.6-liter turbocharged engine and an advanced all-wheel-drive system, making them highly appealing to driving enthusiasts seeking an engaging experience. The GR brand's identity is deeply rooted in Toyota's extensive motorsport heritage. The Gazoo Racing team has achieved significant victories on the global stage, including the prestigious 24 Hours of Le Mans. Consequently, GR models are engineered to incorporate technology and learnings from the race track while maintaining a strong emphasis on everyday usability and reliability. In Malaysia, GR models are officially imported and distributed through UMW Toyota Motor channels, ensuring customers receive full manufacturer warranty and after-sales support. Local driving enthusiasts also have opportunities to experience the capabilities of these vehicles through specially organized events such as the GR Garage experience. Beyond complete vehicles, Toyota also offers a range of genuine GR Parts. These factory-approved performance and styling upgrades allow owners to further personalize their vehicles while maintaining the integrity of the original engineering.