what segment is proton s70

The most competitive pure electric vehicle model in the Malaysian market in 2025 is undoubtedly the QV-E launched by local brand Perodua. As the first locally self-developed pure electric product, this model features CATL's 52.5kWh lithium iron phosphate battery, delivering an NEDC range of 445km. It supports 60kW fast charging, capable of replenishing 50% of the battery in 30 minutes. The front-mounted single motor with 150kW power enables acceleration from 0 to 100km/h in 7.5 seconds. With a starting price of 80,000 ringgit and the battery leasing option, it significantly lowers the purchase barrier. Its 2680mm wheelbase and comprehensive ADAS suite balance practicality and safety, offering better value than the Proton e.MAS 7 (starting at 109,800 ringgit), which, despite being based on Geely's Galaxy E5 platform, only achieves a range of 345-410km. Among international brands, Tesla Model Y remains popular among long-distance drivers for its Supercharger network and autonomous driving technology. BYD Atto 3's Blade Battery safety and Hyundai IONIQ 6's energy-efficient design each have distinct strengths, though neither matches QV-E in localization or after-sales convenience. Notably, while Zeekr 7X debuted at the 2025 Malaysia Auto Show, its localization plan remains unannounced, whereas QV-E aims for 50% parts localization by 2026—a key advantage for cost-conscious consumers.

Currently, the sales volume of electric vehicles (EVs) in Malaysia has not declined; instead, it has shown a significant growth trend. In November 2025, the sales of battery electric vehicles (BEVs) reached 5,417 units, surging nearly 200% year-on-year, and the cumulative sales in the first 11 months amounted to 36,690 units, an 85% year-on-year increase. This growth is mainly driven by the upcoming expiration of the government's tax exemption policy, which has stimulated consumption, as well as the strong market performance of brands such as BYD, Proton e.MAS7, and Tesla. Among them, the combined sales of BYD and Denza reached 11,961 units, and Proton e.MAS7 sold 7,740 units. Meanwhile, new electric models such as the QV-E and e.MAS5 launched by Perodua and Proton have further enriched market choices. Although the overall sales of new cars decreased slightly by 1% year-on-year, EVs have become the main driver of the market, and the growth momentum is expected to continue in the fourth quarter. Industry data shows that the penetration rate of EVs is rising rapidly, reflecting the increasing acceptance of new energy vehicles among consumers.

Currently, the global electric vehicle (EV) market is experiencing a slowdown in growth rate but continuous expansion in total volume. It is estimated that global sales will increase by 13% year-on-year to approximately 24 million units in 2026. The Chinese market will still lead with a 16% growth rate, though lower than previous years. Technologically, next-generation battery technologies such as all-solid-state batteries are entering the application phase, the penetration rate of L2-level advanced driver assistance systems (ADAS) will exceed 70%, and the trend of integration between intelligentization and electrification is evident. While some markets have fluctuated due to policy adjustments (e.g., U.S. sales may decline by 29%), Europe and emerging regions still maintain growth. Chinese automakers are accelerating their global layout through localized production. In the long run, EVs remain the core direction of the automotive industry's transformation. Technological iteration and cost reduction will drive the market into maturity. The current slowdown in growth reflects a phased adjustment rather than a decline in interest. Consumers' focus on extended driving range and intelligent functions will continue to drive demand.

The residual value rate of electric vehicles is influenced by multiple factors, and their overall performance has gradually approached or even partially surpassed that of traditional fuel vehicles. Taking BYD as an example, its blade battery technology and vertically integrated supply chain have enabled models like the Song Pro DM-i to achieve a three-year residual value rate of approximately 72%, while the Tesla Model Y maintains a 62% residual value by leveraging brand premium and its Supercharger network. Core influencing factors include battery technology routes (the degradation rate of LFP batteries is 6% lower than that of ternary lithium batteries), corporate pricing strategies (frequent price adjustments can result in a 40% loss in residual value), and after-sales systems (officially certified pre-owned vehicles can command a 10-15% premium). Notably, while battery swap technology can mitigate concerns about battery aging, third-party assessments may deduct 15% of the battery's value. Currently, the adoption of new technologies such as 800V high-voltage platforms may accelerate the depreciation of older models, but government tax incentives (e.g., purchase tax exemptions) and improvements in battery recycling infrastructure will bolster long-term residual value. When purchasing a vehicle, it is advisable to prioritize models designed for solid-state battery integration, verify official battery health reports, and consider brands offering comprehensive lifecycle service policies. With increasing market penetration and policy support, the residual value rates of mainstream electric vehicles are expected to improve steadily.

Battery Electric Vehicles (BEVs) demonstrate robust growth potential in the Malaysian market. In 2023, sales skyrocketed to 38,000 units, marking a nearly 300% year-on-year increase and representing 83% of total electric vehicle sales, reflecting significantly improved consumer acceptance of pure electric technology. The government has established clear objectives through the *2030 Electric Vehicle Development Roadmap*, aiming for electric vehicles to comprise 20% of annual vehicle sales by 2030, accompanied by the deployment of 10,000 public charging points. With existing charging infrastructure exceeding 5,000 units, this ongoing infrastructure enhancement provides crucial support for BEV adoption. While internal combustion engine vehicles still dominate, 25% of consumers now prefer BEVs due to environmental concerns and fuel cost considerations. The market offerings have been further diversified through the expansion of international brands like BYD and Tesla alongside local player Proton. Significantly, tax incentives for Completely Knocked Down (CKD) local assembly have accelerated automakers' localization efforts. However, the reinstatement of import tariffs may cause short-term BEV price volatility, necessitating careful balancing of policy incentives with market competitiveness. In summary, propelled by policy initiatives, supply chain advancements, and evolving consumer preferences, BEVs are emerging as a key growth sector in Malaysia's automotive industry. Nevertheless, complete displacement of conventional vehicles still faces challenges including infrastructure expansion and cost optimization.