Proton Persona 2023
Sedan B-Segment
 Prices RM 47,800-58,300 |  Body type Sedan |  Number of seats 5 |  Fuel Type Petrol |
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Proton Persona 2023
The 2023 Proton Persona lineup offers a perfect blend of practicality and Malaysian-engineered value across its variants. The base Executive model features a 1.6L naturally aspirated engine with 107PS, ideal for urban commuting, while the Premium trim upgrades to a turbocharged 1.5L unit delivering 150PS for spirited driving. All variants share Proton's signature handling DNA with Lotus-tuned suspension, complemented by modern touches like a 9-inch touchscreen and advanced driver assists. The range-topping Premium X adds exclusive styling elements and premium upholstery, maintaining Persona's reputation as Malaysia's most driver-focused B-segment sedan. With fuel efficiency up to 6.2L/100km and competitive pricing from RM47k, this fourth-generation model continues Proton's legacy of accessible performance.
Our comprehensive guide provides everything you need to evaluate the 2023 Proton Persona series. You'll find detailed specifications for each model including engine outputs, dimensions (4,393mm length × 1,689mm width), and cargo capacity (384L). Compare pricing across the Executive, Premium, and Premium X trims with their respective standard equipment. We analyze common owner-reported aspects like the CVT transmission behavior and infotainment responsiveness, alongside professional reviews highlighting the segment-leading ride quality. For deeper research, explore our comparison tools against rivals like Honda City and Toyota Vios, plus updates on Proton's latest warranty packages and service plans. Whether you're researching financing options or seeking owner community insights, we are here to provide every information you need.
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Model, Price, and Specifications
General
Body
Engine
Electric Motor/Battery
Transmission
Chassis Steering
Wheel Braking
Off-road Performance
Active Safety Features
Passive Safety Features
Driver Assistance Features
Interior Features
In-car/Out-car Power Supply
Anti-theft Features
Seat Features
Air Conditioning Features
Lighting Features
Glass/Rearview Mirror
Multimedia Features
More
2023 Proton Persona 1.6 Standard CVT
RM 47,800
Focused Configurations
Retail Price：RM 47,800
Top Speed(km/h)：-
0-100km/h(s)：-
As Tested(L/100km)：-
Manufacturers Claim(L/100km)：6.6
Launched Year：2023
On Sale：√
Warranty Manufacturer：5 years / 150,000 km
Fuel Type：Petrol
2023 Proton Persona 1.6 Executive CVT
RM 53,300
Focused Configurations
Retail Price：RM 53,300
Top Speed(km/h)：-
0-100km/h(s)：-
As Tested(L/100km)：-
Manufacturers Claim(L/100km)：-
Launched Year：2023
On Sale：√
Warranty Manufacturer：5 years / 150,000 km
Fuel Type：Petrol
2023 Proton Persona 1.6 Premium CVT
RM 58,300
Focused Configurations
Retail Price：RM 58,300
Top Speed(km/h)：-
0-100km/h(s)：-
As Tested(L/100km)：-
Manufacturers Claim(L/100km)：8.1
Launched Year：2023
On Sale：√
Warranty Manufacturer：5 years / 150,000 km
Fuel Type：Petrol
Highlights
Proton Persona 2023 Key Highlights
The 2023 Proton Persona continued to dominate Malaysia’s B-segment sedan market with its blend of affordability, practicality, and improved features. While no major redesign was introduced, subtle updates included enhanced infotainment, better NVH (Noise, Vibration, Harshness) refinement, and retained ASEAN NCAP 5-star safety ratings. Powered by a 1.6L Campro VVT engine (107 hp, 150 Nm) paired with a Punch CVT, it offered balanced fuel efficiency and reliability. The lineup catered to different budgets, with Standard, Executive, and Premium variants, each offering incremental upgrades in tech and comfort.
1.6 Standard: Essential Value
1.6 Executive: Balanced Tech & Comfort
1.6 Premium: Enhanced Safety & Convenience
Special Editions: Sporty & Exclusive Options
Market Position: Affordable & Reliable
Common Problem
TL;DR
• Radiator rust and cooling system issues are common.
• Quality concerns with parts like USB ports and navigation systems.
• Reliability has improved post-Geely takeover but still has some issues.
Radiator and Cooling System
One of the most frequently mentioned problems with Proton Persona is related to the radiator and cooling system. Owners have reported rust issues due to service centers using tap water instead of premixed coolant, which can cause significant damage over time. Regular checks and maintenance, such as flushing the system, are recommended to prevent these issues.
Quality and Parts Availability
There are concerns regarding the quality and availability of replacement parts for Proton Persona. Some owners have experienced broken USB ports and gear lights with no available replacements, even when the car is under warranty. Additionally, the navigation system is criticized for being subpar, lacking Android Auto or Apple CarPlay.
Reliability Post-Geely Takeover
Since Geely's involvement with Proton, there have been improvements in reliability. However, some issues persist, particularly with the clutch CVT. While modern Protons are generally considered reliable, there are complaints about receiving outdated technology compared to what is available in China.
General Maintenance Advice
For those considering purchasing a Proton Persona, regular maintenance and timely servicing are crucial. It's advised to follow the service manual strictly and avoid unnecessary add-ons from service centers. Also, be aware of potential dashboard rattling and power window issues, although these are not universally experienced.
Considerations Beyond the Discussions
While Proton Persona offers good highway stability and fuel efficiency , it's important to weigh these benefits against the potential for minor issues and the need for vigilant maintenance. If reliability and advanced features are a priority, comparing with other brands like Perodua, known for better fuel economy and overall quality, might be worthwhile.
Resale Value
2023 Perodua Bezza 1.3 AV (A)
Resale Value : 100.04%
Market Value: RM 50,000
Original Price: RM 49,980
2023 Toyota Corolla GR Sport
Resale Value : 100.01%
Market Value: RM 145,900
Original Price: RM 145,888
2023 Honda Civic 1.5L V
Resale Value : 100%
Market Value: RM 166,500
Original Price: RM 166,500
4
2023 Honda Accord 1.5TC-P
Resale Value : 100%
Market Value: RM 197,400
Original Price: RM 197,400
5
2023 Proton Persona 1.6 Standard CVT
Resale Value : 100%
Market Value: RM 58,300
Original Price: RM 58,300
6
2023 Toyota Vios 1.5G AT
Resale Value : 100%
Market Value: RM 95,500
Original Price: RM 95,500
7
2023 Proton Saga 1.3 Premium S AT
Resale Value : 100%
Market Value: RM 44,800
Original Price: RM 44,800
8
2023 Honda City 1.5 S
Resale Value : 100%
Market Value: RM 111,900
Original Price: RM 111,900
Gallery
View More >Proton Persona 2023 has 63 images and photos, includes 26 interior images & photos, 30 exterior images & photos, 7 of Proton Persona engine and others. You can examine the front view, rear view, side view, and top view of this vehicle in detail here, gaining a comprehensive understanding of the Proton Persona's details. In addition to the multi-angle visual images, the Proton Persona offers 0 colour options in the Malaysian market, including .
Whether you are interested in the interior, exterior, colour, space, or engine, this comprehensive collection of images provides you with detailed information on every aspect of the Proton Persona.
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Compare Proton Persona With Similar Cars
2023 Proton Persona 1.6 Standard CVT
Price
RM 47,800
Body
4366×1722×1554
Engine Power(PS)
109
Engine Torque(Nm)
150
TRANSMISSION
CVT
Fuel Consumption
6.6
2023 Nissan Almera 1.0L Turbo VLRM 83,8884495×1740×1460100152CVT5.4
2023 Honda City 1.5 SRM 84,9004580×1748×1467121-CVT5.6
2023 Toyota Vios 1.5E ATRM 89,6004425×1740×1480106138CVT5.2
2023 Mazda 2 Sedan 1.5LRM 108,6704355×1695×1470114149AT5.3
History of Proton Persona
3rd Generation (2016-Present)
The current Persona adopted a fully localized design with refined handling, a Punch CVT transmission, and modern safety features like ESC. It remains a top choice for value-conscious buyers in Malaysia.
2nd Generation (2007-2016)
A major redesign introduced Proton's in-house CamPro engines (1.6L) with improved fuel efficiency. The model featured updated styling and better interior space, maintaining its budget-friendly appeal.
1st Generation (1993-2007)
The original Proton Persona debuted as a rebadged Mitsubishi Lancer, offering a reliable sedan option with 1.5L and 1.6L engines. It gained popularity for its affordability and practicality in Malaysia.