Is HEV the future trend? Volvo claims BEV is a mistake, Volvo S60/S90 is powering up!
Kevin WongSep 05, 2024, 02:37 PM
In the wave of rapid development of the electrified vehicle market, plug-in hybrid models are gradually becoming the new favorite of the market. It is reported that Volvo once claimed that the sales of electric vehicles will reach 100% by 2030, but now Volvo admits that this is wrong, and it is very important to develop hybrid vehicles nowadays. Not only that, at the recently concluded 2024 Chengdu International Auto Show in China, Volvo's luxury lineup of plug-in hybrid models was a major highlight of the show.
The current hybrid models on sale in the Malacca market are the Volvo S series, including the 2020 Volvo S60 T8 PHEV R-Design and the 2021 Volvo S90 Recharge T8 Inscription plus. The prices of these two models are RM 282,540 and RM339,315 respectively. So, would you consider Volvo's hybrid models? Or would you still choose a traditional gasoline car as your essential mode of transportation?
2020 Volvo S60 T8 PHEV R-Design: RM 282,540
2021 Volvo S90 Recharge T8 Inscription plus: RM339,315
Volvo's plug-in hybrid technology has undergone three generations of development, from the first-generation S60 plug-in hybrid model in 2013 to the brand-new models based on the CMA platform, Volvo has always been unique in the luxury car market. Its P1+P4 hybrid technology route enables Volvo models to perform well in various complex road conditions, becoming an industry benchmark.
Against the backdrop of the era of the development of electric vehicles, Volvo has been steadily advancing the construction of the electrification product matrix with its long-termism strategy, continuously consolidating its leadership position in the market. The Global Senior Vice President, President and CEO of Volvo in the Asia Pacific region stated that Volvo is committed to providing users with a safe, stable, and high-quality travel experience, which is a long-term endeavor. Volvo has grasped the market opportunity of plug-in hybrid models by investing resources in developing native electrification architecture, resulting in a steady increase in brand market share.
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