chery under which company

Chery is a Chinese independent brand, part of Chery Holding Group. Headquartered in Wuhu, Anhui Province, this major Chinese automaker kicked off operations back in 1997 and boasts a complete setup from R&D and production right through to sales. Here in Malaysia, Chery made its entrance by teaming up with local partners. A prime example is their collaboration with DRB-HICOM to roll out models tailored to meet local market demands and regulations. The brand pitches itself on offering solid value for money paired with some pretty nifty tech features. Malaysian showrooms have seen a range of Chery SUVs and sedans, like the Tiggo series and the Arrizo lineup, and slowly but surely, the brand's getting more recognition here. For Malaysian buyers, Chery sweetens the deal with lengthy warranty periods and a localized service network, which definitely helps boost confidence when signing on the dotted line. Looking ahead, as the global auto industry charges towards electrification, Chery's not sitting on the sidelines. They're actively ramping up their presence in the new energy space, so we might well see more electric or hybrid models hitting Malaysian shores in the future, giving consumers even more options to chew over. As one of China's leading automotive export brands, Chery's international strategy has helped it build a presence in numerous markets worldwide, and Malaysia is a key piece in its Southeast Asian puzzle.