BMW Will Equip China-Market Cars with DeepSeek AI This Year
RobertApr 25, 2025, 11:46 AM
【PCauto】BMW Group CEO Oliver Zipse announced that BMW plans to incorporate artificial intelligence (AI) technology from Chinese startup DeepSeek into its China-market vehicles starting later this year.
Zipse stated that BMW is strengthening collaborations in AI to improve its vehicles sold in China. BMW will integrate DeepSeek's AI into new its models launched in China this year.
Since 2025, intelligent new energy vehicles (NEVs) have grown rapidly, with multiple automakers already adopting DeepSeek's large language models (LLMs). Despite being founded less than three years ago, DeepSeek has gained recognition for its natural language processing capability and code-generation models. The company has strong expertise in industrial applications of LLM technology and has secured partnerships with Chinese automakers including BYD, Geely, and GWM.
BMW's adoption of DeepSeek's AI marks a significant progress in its strategy of smart vehicle. DeepSeek specializes in advanced deep learning models that can analyze data to optimize the driving experience.
Industry analysts note that BMW's move meet the growing consumer demand for intelligent vehicles.
Once DeepSeek's natural language processing technology is intergrated into BMW's intelligent cockpit systems, the vehicle will provide more accurate functions like voice control, contextual service recommendations, and personalized travel assistance.
Compared to other AI technologies around the world, DeepSeek's AI has significant advantages in Chinese language understanding, dialect recognition, and local service integration.
For smart interaction, DeepSeek AI enables smoother, more clear in-car voice commands with emotional recognition.
Navigation systems will also be upgraded, offering optimized route planning. In driver assistance, the AI enhances the vehicle's environmental perception—boosting detection accuracy and speed for pedestrians, vehicles, and obstacles—while working alongside existing safety systems to improve overall protection.
If any infringement occurs, please contact us for deletion
Trending News
2025 Toyota Aqua Released, Fuel Efficiency 35.4km/L, More Worth Buying Than Corolla
[PCauto] Against the backdrop of the global automotive market's continuous transition toward electrification, the Toyota Aqua, as a compact hybrid model from the brand, has always been renowned for its high efficiency and practicality.The 2025 Toyota Aqua has been officially unveiled recently, drawing market attention once again with multiple technological upgrades and high fuel efficiency.This model is built on the TNGA-B platform, achieving a new breakthrough in fuel consumption performan
2026 Malaysia EV Road Tax Policy Analysis: Costs and Opportunities After the End of Exemptions
As December 31, 2025, approaches, electric vehicle owners in Malaysia will face a significant policy turning point — the four-year electric vehicle road tax exemption policy is coming to an end. Starting from January 1, 2026, all electric vehicles will be subject to an annual road tax based on a new power-based tiered tax system. This change marks a transition for Malaysia's electric vehicle market from a policy-driven phase to a new stage of market-oriented development, bringing new considerations for both consumers and the industry.
The fifth-generation Geely Emgrand car photos released, with upgrades in body size and power system
As a family sedan with cumulative sales exceeding 4 million units in China, the new generation Emgrand will further consolidate Emgrand's competitive position in the sedan market through stronger product capabilities.
Proton's fourth-generation Saga revolution, brand new 1.5L four-cylinder engine, equipped with ADAS for the first time
By leveraging Geely's technological resources, the fourth-generation Proton Saga has been comprehensively upgraded in terms of design, performance, and safety, while maintaining localized characteristics.
BYD Sealion 7 is not only cheaper than Tesla Model Y, what other differences do they have?
Is it better to buy the BYD Sealion 7 or the Tesla Model Y? This really makes one a bit hesitant, but before you make a decision, I recommend you take a good look at this article.
Popular Cars
Car Compare
Model Year
car model