BMW Will Equip China-Market Cars with DeepSeek AI This Year
RobertApr 25, 2025, 11:46 AM
【PCauto】BMW Group CEO Oliver Zipse announced that BMW plans to incorporate artificial intelligence (AI) technology from Chinese startup DeepSeek into its China-market vehicles starting later this year.
Zipse stated that BMW is strengthening collaborations in AI to improve its vehicles sold in China. BMW will integrate DeepSeek's AI into new its models launched in China this year.
Since 2025, intelligent new energy vehicles (NEVs) have grown rapidly, with multiple automakers already adopting DeepSeek's large language models (LLMs). Despite being founded less than three years ago, DeepSeek has gained recognition for its natural language processing capability and code-generation models. The company has strong expertise in industrial applications of LLM technology and has secured partnerships with Chinese automakers including BYD, Geely, and GWM.
BMW's adoption of DeepSeek's AI marks a significant progress in its strategy of smart vehicle. DeepSeek specializes in advanced deep learning models that can analyze data to optimize the driving experience.
Industry analysts note that BMW's move meet the growing consumer demand for intelligent vehicles.
Once DeepSeek's natural language processing technology is intergrated into BMW's intelligent cockpit systems, the vehicle will provide more accurate functions like voice control, contextual service recommendations, and personalized travel assistance.
Compared to other AI technologies around the world, DeepSeek's AI has significant advantages in Chinese language understanding, dialect recognition, and local service integration.
For smart interaction, DeepSeek AI enables smoother, more clear in-car voice commands with emotional recognition.
Navigation systems will also be upgraded, offering optimized route planning. In driver assistance, the AI enhances the vehicle's environmental perception—boosting detection accuracy and speed for pedestrians, vehicles, and obstacles—while working alongside existing safety systems to improve overall protection.
If any infringement occurs, please contact us for deletion
Trending News
Perodua Traz VS Ativa, which one is more worth buying?
Traz, as a newly launched mid-sized SUV, offers more spacious room and mainstream power compared to small SUVs, but its pricing appears slightly higher than that of Ativa. Ativa, on the other hand, is Perodua's long-time best-selling small SUV with more affordable pricing and a balanced combination of power and tech features.
Perodua Myvi and Bezza may undergo major upgrades in 2026
After the update, the Bezza will no longer be just a low-cost alternative but a core model in the Perodua system with greater market competitiveness and brand premium potential. The upgrade of the Myvi is not to be unconventional but to strengthen the brand and market, ensuring that the Myvi continues to maintain its irreplaceable position in the new round of product competition.
Perodua Traz VS Toyota Yaris Cross, where does the Traz fall short?
Before the official launch of the Perodua Traz, market expectations were actually very high because it shares the same DNGA platform as the Toyota Yaris Cross. However, sharing the same platform does not equate to the same experience, and the Traz's final performance has indeed been disappointing. Perhaps it is precisely because of the delayed launch that it has almost no competitiveness in the current competitive environment.
Will the Toyota Yaris Cross come to Malaysia? If it comes, how much will it sell for?
The launch of Perodua Traz indicates that the market size of small SUVs in Malaysia has been expanding in recent years. However, the question naturally shifts back to Toyota. As a brand with the most comprehensive product line and a strong foundation in both the SUV and hybrid sectors, will Toyota choose the Yaris Cross to participate in this small SUV competition?
Why is the Toyota Sienna so popular with so many people?
In Malaysia, most family MPVs choose Toyota Alphard, Vellfire, or Kia Carnival. These models each have their advantages in luxury, space, or brand influence, but models that truly balance large space, multifunctional practicality, fuel efficiency, and reliability are rarely seen.
Popular Cars
Model Year
Car Compare
Car Photo