2024 Bangkok Motor Show: Can new models from Triumph and Kawasaki challenge Honda and Yamaha?

The 45th Bangkok International Auto Show will be held from March 27 to April 7, 2024, for 12 days. The exhibition venue is located at Muang Thong Thani Impact Challenger 1-3 in Bangkok, Thailand. This auto show not only brings together many exquisite cars but also exhibits a large number of motorcycles to provide the audience with a richer exhibition experience. The organizer, Grand Prix International Public Company Limited, believes that the Thai auto and motorcycle market will recover their vitality because the Thai market has as many as 49 brands after joining leading car manufacturers in Europe, Japan, China, India, Vietnam, etc.

According to data revealed by the Thailand Automotive Industry Association, the total output of motorcycles in Thailand in January 2024 was 177,822, a month-on-month increase of 8.08%. Among them, the domestic sales volume is 154,003, a month-on-month increase of 16.33%; exports are 36,086, a month-on-month decrease of 9.72%.

According to the Thailand Gasoline Motorcycle Industry Research Report 2023-2032, Thailand is the fifth-largest motorcycle manufacturing base in the world after China, India, Indonesia, and Vietnam. The Thai gasoline motorcycle market is mainly occupied by six major brands: Honda, Yamaha, Vespa, Jinpu, Suzuki, and Kawasaki. According to CRI statistics, Honda's sales market share has been maintained at more than 70% for consecutive years, consistently ranking first in the Thai market. Yamaha's sales market share has always been above 10%, and it has ranked second in the Thai market for many years. The market sales share of other motorcycle brands in the Thai market is always less than 5%, and they cannot shake the status of Honda and Yamaha in the short term.

1. Highlighted Motorcycles

The highlighted motorcycle models at this auto show include Triumph Motorcycles' Speed 400 and Scrambler 400, and Kawasaki's Ninja ZX-6R and Ninja 400.

1) Speed 400

2) Scrambler 400

3) Ninja ZX-6R

4) Ninja 400

2. Brand Introduction

Kawasaki Heavy Industries, Ltd. is a Japanese multinational heavy industry group, founded in 1878 and headquartered in Kobe, Hyogo Prefecture. Kawasaki Motorcycle is one of the most well-known businesses under Kawasaki Heavy Industries, which was started in 1953. Kawasaki motorcycles are known for their high performance and reliability and have many fans around the world.

Triumph Motorcycles is a British motorcycle manufacturing company, established in 1902 and headquartered in Hinckley, Leicestershire, England. Triumph Motorcycles is the largest motorcycle manufacturer in the UK and one of the most well-known motorcycle brands in the world.

Please stay tuned, we will go to the scene of this auto show to bring more firsthand information.