MG enters China Guangdong-Hong Kong-Macao Auto Show, disassembling Cyberster on site!

On June 1, the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show officially opened, and MG's beautiful open-top electric racer Cyberster Trophy edition, the beautiful B-class sports sedan MG7, and the world's first electric steel gun MG4 made their appearance together, showcasing the MG brand's style in design and sports culture. As an important showcase for many luxury brands, the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show let the highly anticipated MG Cyberster become the first heavyweight high-value Chinese model to be welcomed at this auto show.

MG booth at the Guangdong-Hong Kong-Macao Greater Bay Area

At the auto show, MG brand took the lead in the industry to hold the Cyberster "zero distance on-site disassembly" live event. Through the professional explanation of the MG technical expert team, it creates a feast of direct sensory and feeling for the on-site and online audience. And on the occasion of the accumulated sales breakthrough of 1000 units in half a year, 10 prospective car owners who had recently ordered cars in the Shenzhen area of China gathered here to jointly attend the collective car delivery ceremony.

MG booth Cyberster car owner collective car delivery ceremony

Hard power display! MG Cyberster zero distance on-site disassembly

Since the Goodwood Festival of Speed in July last year, the British twin brothers ROSS and HUGO drove the MG Cyberster across the two ends of the Eurasian continent from Britain to China. This 233-day legendary and romantic journey attracted welcomes and pursuits from countless MG fans wherever they went, showing the world the style of Chinese sports cars.

On the occasion of Cyberster's imminent handover to European users, MG conducted a live disassembly of Cyberster at zero distance, and invited engineers and car critics to take a professional perspective, from vehicles design to component construction. Focusing on the product details and process of Cybersters body posture, open-top scissor doos, body structure, suspension structure and adjustment, the experts will interpret the excellent design, leading performance and outstanding quality of this open-top electric car to the general audience and netizens.

MG Cyberster close-up disassembled

MG Cyberster has sold thousands of units since its launch, redefining the mainstream sports car market

As a centennial tribute for the MG brand, the advent of the Cyberster broke the longstanding monopoly of developed countries in the sports car field and can be considered a hallmark of China's booming auto industry. Since its launch, MG Cyberster has sold over a thousand units, breaking new ground with a 15% market share in China's sports car market, solidly placing it amongst China's TOP3 sports cars, alongside the Porsche 911 and 718.

Beautiful convertible electric sports car MG Cyberster

Based on user data, the sales proportion of MG Cyberster's high-end models is as high as 75.3%, with an average unit price exceeding RMB 350,000. In the Guangdong region of China, Cyberster's sales are top-ranked nationwide. Over 70% of additional purchases are from luxury brands, with BMW and Benz brands taking the top two spots, accounting for over half of the total. And 9% of users come from ultra-luxury brands like Porsche, indicating that MG Cyberster is the first choice for many luxury car users looking to add a sports car to their collection.

Among the owners, the gender ratio is 6:4 male to female. The representative group of male users are fathers born in the 1980s, who have chosen the driving pleasure and convertible romance of Cyberster as a youthful treat for themselves except for taking care of their families. And more than half of the female users are independent career women born in the mid-1980s, Cyberster has precisely captured the female market with its outstanding performance in space and comfort, heralding a key phase of sales growth.

MG Cyberster has attracted the attention of the public

Recently, 153 MG Cybersters were shipped from Fuzhou Port in China to Europe, becoming the first large-scale export of Chinese sports cars and marking the beginning of the global launch of the new car. Next, the MG Cyberster will make its appearance at the Goodwood Festival of Speed which opens in July. At the historical moment of the brand's centenary, the car will return to the center of the world stage in the name of speed.

For a century, the MG brand has been committed to meeting user needs, and consistently surprising global consumers. From research and development to mass production, from a cumulative thousand in China to large-scale exports abroad, the MG Cyberster has achieved a leap from 0 to 1 for Chinese sports cars! MG will also advance the development of Cyberster's overall value system around five dimensions including product serialization development, car culture creation, service system construction, user layer operation, and price system control. By continually strengthening the resonance with domestic and international users, MG aims to bring the sports car values of the new era to users worldwide.