2024 Beijing Auto Show: MINI COOPER SE

On April 25, the 2024 Beijing Auto Show officially opened. The MINI brand debuted the MINI COOPER SE for the first time. This car is produced by Spotlight Automotive Ltd., a joint venture of GWM and BMW. It is powered by pure electricity and has a maximum WLTP working condition cruising range of 402km.

The MINI COOPER SE adheres to the design style that the MINI brand has always adhered to. The size has once again increased to a certain extent, and the model recognition is still very high. The headlights and large mouths still adopt a circular design, which is believed to easily capture young girls. The front of the car inherits MINI's highly symbolic round headlight design, with a striking new octagonal air intake grille. Functionally, the LED headlights have three modes and can also be turned on for interactive welcome and farewell animations.

On the side of the car body, the black sill is reinforced, the visual height of the car body is lower. The waistline uses a through design, and the side of the car body is dotted with layers. Matrix LED taillights also have three adjustment modes, which is still the classic vertical lamp group shape of MINI. It conceals the checkered flag elements, in the shape of a triangle, also have three modes.

The interior uses minimalist elements, retaining only three basic components - the steering wheel, a circular central display, and toggle switches. The interior also retains a large degree of circular design. The central multimedia screen uses a 24 cm diameter narrow edge OLED, which has very accurate colors and excellent image quality. The screen image can also be extended to the entire interior panel through projection technology.

The new car uses the MINI OS 9 operating system, and the driving experience has been greatly enhanced. Digital pets have also been included. Eight "experience modes" will be released - initial mode, karting mode, energy-saving mode, relax mode, nostalgic mode, customizable mode, party mode, and nomadic mode - each with its own user interface. With just a "Hello MINI", you can awaken the MINI smart personal assistant. The assistant can recognize the speaker's location and perform functions such as making calls, starting navigation, and controlling the temperature.

In terms of power, the entry-level MINI COOPER SE is equipped with a 135kW (184 horsepower) electric motor, matched with a 40.7kWh battery pack. The higher-end version of the MINI COOPER SE is equipped with a 160kW (218 horsepower) electric motor, using a 54.2kWh battery pack, with a maximum WLTP range of 402 kilometers and an acceleration of 0-100km/h in 6.7 seconds.