GEELY RADAR Establishes Subsidiary in Thailand: Electric Pickup Explores Overseas Market!

On July 9th, the first overseas subsidiary of GEELY RADAR was officially established in Thailand, which marks a new stage in GEELY RADAR's global strategy. As a brand focused on the field of electric pickups, GEELY RADAR is very optimistic about the development prospects of Thailand's electric market, and is working together with Thailand to create a beautiful future with clean energy and zero carbon emissions.

Thailand is a key country in GEELY RADAR's global layout. Recently, GEELY RADAR has been very active: The Deputy Prime Minister of Thailand met with the CEO of GEELY RADAR Ling Shiquanand his delegation, and the presence of GEELY RADAR's products at the Thailand International Auto Show where the new brand name RIDDARA was released, as well as the establishment of its subsidiary in Thailand, all reflect the importance Geely Radar places on the Thai market.

Thailand's long history of pickup culture and good market environment make pickups the best-selling type of vehicle in the country, accounting for over 40% of the car market. The country is also experiencing rapid growth in the electric vehicle industry, it is expected that in 2024, the sales volume of pure electric vehicles in Thailand will reach 85,000-100,000, and the market share will rise to 10-12%.

The Thai subsidiary of GEELY RADAR will independently operate the RlDDARA brand, use ASEAN as a springboard to establish and improve the service network, and create a right-hand drive market across ASEAN and the Pacific region. Using its leading advantage in the field of electric pickups, GEELY RADAR will bring more cost-effective and diversified electric pick-up products to Thai consumers to assist the Thai automotive industry in its electrical transformation and upgrade, and to help create a new future for green travel.