Xpeng P7 sets brand pre-sale record: over 10,000 orders within 7 minutes

[PCauto] On August 6, 2025, the all-new Xpeng P7 surpassed 10,000 pre-orders just 6 minutes and 37 seconds after the presale began — a figure that not only exceeded market expectations but also set a new presale record for the Xpeng brand.

Bold New Design is the Biggest Selling Point

The new Xpeng P7 adopts the latest “XMART FACE” design language, featuring a light bar that’s 50% shorter, paired with Y-shaped split headlights and an illuminated logo to create a distinctive X-shaped lighting effect.

The side profile features a floating roof and a hidden A-pillar design, while frameless doors and 21-inch staggered tires further enhance its sporty character.

The hatchback design and active rear spoiler—which delivers up to 900N of downforce at top speed—not only enhance aesthetics but also optimize aerodynamics, achieving an ultra-low drag coefficient of just 0.198Cd, placing it among the most aerodynamic mass-produced cars in the world.

Inside, the new Xpeng P7 features a triple-screen interactive setup, consisting of an 8.8-inch fully digital instrument cluster, a 15.6-inch adaptive central touchscreen with three-axis movement, and an impressive 87-inch AR-HUD.

The AR-HUD adopts industry-leading DLP (Digital Light Processing) technology, with projected display area equivalent to an 87-inch giant screen—more than three times the size of traditional HUDs. It offers a resolution of 1920×720 and a peak brightness exceeding 12,000 nits, ensuring excellent visibility even under strong sunlight.

The system uses a binocular parallax algorithm to automatically adjust the projection angle based on the driver’s eye position, effectively preventing image distortion.

XPeng’s head of intelligent cockpit development stated, “The 87-inch AR-HUD isn’t just about projecting information onto the windshield — it creates a digitally anchored layer precisely aligned with the real world. This marks a paradigm shift in how users interact with smart vehicles.”

With future OTA updates, the system will unlock even more features, such as AR-assisted parking and real-time traffic hazard alerts. Through this innovation, the new Xpeng P7 once again reinforces its technological leadership in the intelligent cockpit area.

A Significant Upgrade in the Core Specifications of the Xpeng P7

It is available in three configurations: a 702 km long-range version, an 820 km ultra-long-range version, and a 750 km high-performance version. All variants come standard with an 800V high-voltage SiC platform and a 5C supercharging AI battery.

The AWD Performance Version accelerates from 0 to 100 km/h in just 3.7 seconds and reaches a top speed of 230 km/h.

In terms of charging capability, the vehicle can regain 525 km of range in just 10 minutes, and charge from 10% to 80% in only 11.3 minutes.

On the intelligence front, the Xpeng P7 is equipped with three in-house developed Turing AI chips, delivering a total computing power of 2,250 TOPS. It also features an exterior voice interaction system. These hardware upgrades provide robust support for the XNGP intelligent assisted driving system. While some features will be activated via future OTA updates, the car already demonstrates Xpeng’s leading position in the field of smart driving.

Impressive pre-sale numbers are just the beginning — the real challenge lies in delivery and service that follow.

Can Xpeng ensure consistent quality during large-scale deliveries? Can it deliver on its promises regarding intelligent driving capabilities? Can it provide a high-quality after-sales service experience? These are the critical questions Xpeng must answer. As a relatively small automaker compared to giants like BYD and Geely, the pressure is immense.