2025 Proton X50 launched for 5 days and has received 8,000 orders, with 999 units delivered

[PCauto] Malaysian automaker Proton officially launched the brand-new 2025 Proton X50 on July 24, 2025, gaining record-high market traction. This compact SUV achieved a record-breaking delivery of 999 units within just five days.

Before the official price announcement, orders had already exceeded 5,000 within 10 days and quickly climbed to 8,000 thereafter.

Proton had prepared inventory in advance.

The company stated that it had built up stock ahead of time to ensure delivery efficiency. Proton’s factory in Tanjung Malim has produced 2,000 units of the new model and plans to continuously increase production capacity to reduce customer wait times. By adding a third production line, the factory’s monthly output has risen to 4,500 units, effectively addressing the backlog of orders.

The Appeal from Its Core Upgrades

The powertrain has been upgraded to a 1.5-liter turbocharged four-cylinder engine, delivering 181 horsepower and 290 Nm of torque. After ECU tuning and optimization, fuel efficiency has improved by 5%, registering just 6.4 liters per 100 kilometers.

In addition, the intelligent features have been comprehensively upgraded. The entire lineup now comes standard with Level 2+ advanced driver assistance systems, including new traffic jam assistance and automatic lane change functions. The central touchscreen has been upgraded to 12.3 inches and is equipped with the latest PROTON OS 3.0 system, supporting in-car 5G connectivity and OTA updates.

A standout feature of the new model is the voice recognition system named “Aisyah.” Developed jointly by PROTON’s tech subsidiary ACO Tech, this system is the first to support Malay language recognition and can adapt to local accents and dialects. During development, the team collected over 4,000 variations of Malay voice commands to ensure high accuracy.

Named “Aisyah” to create a sense of warmth and familiarity, the system will be further optimized via OTA updates, with plans to add male voice options and support for other languages in the future.

Compared to the 2018 PROTON X70’s old system, which only supported English, this upgrade marks a breakthrough in PROTON’s localization innovation.

To boost sales, PROTON is offering a limited-time promotion:

Customers who purchase between July and August 2025 can enjoy 5 years of free maintenance and access low-interest loans with rates as low as 1.99% APR through designated banks.

Pricing for the 2025 PROTON X50 includes three variants:

·Executive: MYR 89,800

·Premium: MYR 101,800

·Flagship: MYR 113,300

Additionally, PROTON is offering cash rebates worth a total of MYR 4,000 to the first 10,000 buyers.

Since its launch in October 2020, the Proton X50 has sold over 140,000 units in Malaysia, becoming the most popular B-segment SUV. To consolidate this success, Proton has rolled out marketing campaigns targeting younger consumers. The company has also partnered with the annual Anugerah Melodi Terhangat awards, planning to present a brand-new Proton X50 as a prize during the finals on August 3, 2025.

Proton’s global expansion strategy is also underway: in March 2025, the right-hand drive version of the X50 was launched in Pakistan, while the left-hand drive version is planned to enter the Middle East market in 2026, further expanding the brand’s reach.

Overall, the strong sales performance of the 2025 PROTON X50 highlights PROTON’s leadership in the Malaysian market. Its efficient delivery capacity and extensive upgrades have earned widespread consumer favor. With increased production capacity and global expansion, PROTON is poised to sustain this momentum and deliver a high-quality driving experience to more customers.