Bangkok Auto Show: ZEEKR X and ZEEKR 009 right-hand drive models open for pre-sale

Kevin WongMar 26, 2024, 10:29 AM

The 45th Bangkok Motor Show had a major highlight from the Chinese New Energy brand ZEEKR. Many people may not be familiar with this brand, but they have heard of the well-known Chinese auto brand GEELY. Yes, ZEEKR is a high-end sub-brand under GEELY. 2024 can be said to be the beginning year of ZEEKR's venture into the Southeast Asian market; aside from entering the Thai market, they have also made their way into the Philippines, Laos, and Myanmar. At this exhibition, ZEEKR brought the right-hand drive version of ZEEKR X and started pre-sales for ZEEKR X and ZEEKR 009 at the motor show, with plans to commence delivery in the third quarter of this year.



Both ZEEKR X and ZEEKR 009 are built based on the SEA platform that can accommodate both left-hand drive and right-hand drive models. In terms of design, ZEEKR wants to convey the concept of urban light luxury through designs, avoiding monotonous styles and aiming to provide urbanites with a more distinct personal image. One can see this aspect in the completely different styling of ZEEKR X and ZEEKR 009. ZEEKR also pays great attention to practicality, striving for a more flexible and varied space layout. Their 4D cloud zero gravity seats are also expected to provide a comfortable driving experience for families.



The comfort is even more evident in ZEEKR 009. Standard features include streaming rear-view mirrors, a comfort suite for the passenger seat, and double-layer soundproof glass for the third row to enhance the comfort experience for users.



It is understood that the right-hand drive versions of ZEEKR X and ZEEKR 009 meet both E-NCAP and A-NCAP double five-star safety requirements. Safety has always been a strength of GEELY and ZEEKR, which is likely related to GEELY's early acquisition of VOLVO. In addition, the new car is equipped with a new HMI interaction system, which supports recognition and communication capabilities in Chinese, Thai, and English. It applies a new overseas cabin application ecosystem service, supports local FM radio, HERE map navigation, Spotify/Tiktok/Zoom, and other mainstream applications in the car, and also supports CarPlay & Android Auto car machine interconnection, OTA upgrades, online network services, etc.



ZEEKR's plan in Thailand is to create a 1+N business model, that is, a model of 1 subsidiary and N partners, to provide Thai users with higher-quality intelligent car products.

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