Proton's sales in August reached 15,300 units, an 8% year-over-year increase.

[PCauto] According to the latest data, PROTON achieved a cumulative global sales volume of 106,700 units in the first eight months, a slight increase of 1.2% compared to the same period last year. Among them, the monthly sales in August reached 15,300 units, an increase of 8% year-on-year.

This performance is attributed to the significant rebound in sales in July, where sales reached 13,518 units, a 22.1% month-on-month increase, marking the second highest monthly sales record of the year.

PROTON's growth momentum come from multiple aspects

In the traditional fuel vehicle segment, models such as the X50 and S70 remain popular in the market. The X50 achieved a delivery volume of 2,068 units in July, while the Saga model set its best performance of the year with 6,638 units sold.

Particularly noteworthy is the outstanding performance of the electric vehicle e.MAS7, which surpassed 900 units in monthly sales for the first time in May, and achieved combined domestic and international sales of 706 units in July, with cumulative sales reaching 4,959 units, making it the best-selling electric vehicle in the Malaysian market.

In addition, export business has become a new growth point, with export volume reaching 2,258 units in the first 7 months, a year-on-year increase of 44.1%.

The market share of PROTON continues to rise steadily

The market share in August is estimated to reach 20.6%, showing an increase from 19.2% in July.

This performance keeps it firmly in second place in the Malaysian market, only behind Perodua with a market share of 44.6%, while leading Toyota (15.1%) and Honda (6.6%).

As of July, PROTON's cumulative annual market share remains at 19.3%.

Although Perodua still maintains an absolute leading position, PROTON is gradually narrowing the gap through product upgrades and electrification transformations.

For the future, PROTON has formulated clear development plans. The short-term goal is to achieve annual sales exceeding 150,000 vehicles through promotional activities and after-sales service optimization.

The company plans to achieve annual sales of 500,000 vehicles by 2035, with electric vehicles accounting for 50% of sales, and to promote Malaysia as the electric vehicle manufacturing hub in the Southeast Asia region.

PROTON's new factory has started production

PROTON's first pure electric factory in Malaysia was officially put into production in September 2025, with an annual production capacity of 45,000 units.

This factory will produce the next generation of electric vehicle models based on the GEELY technology platform, including the second pure electric model e.MAS5 planned for launch in 2025. In other words, PROTON is accelerating its electrification transformation process.