Tesla Sales Surge in Japan, Up 56% in Q1 2025, Surpassing BYD

JamesApr 21, 2025, 12:02 PM

[PCauto] While Tesla grapples with declining sales in the European market, it has achieved impressive growth in Japan. According to relevant data, Tesla's sales in Japan for the first quarter of 2025 increased by 56% compared to the previous year, reaching 2,120 units.

This surge stands out prominently among major global markets, especially within the context of challenged sales in Europe and North America. Tesla's sales in the European market have declined by approximately 30%, while its own sales in the U.S. are down by 10% year-over-year.

In February 2025, while Tesla did not disclose specific sales figures for Japan, the Japan Automobile Importers Association reported that sales for “other brands” (of which Tesla represents the majority) totaled 549 units. Meanwhile, BYD sold 221 units in Japan.

By March, sales of “other brands” skyrocketed by 89% to 1,249 units, setting a new monthly record. However, there was no notable jump in BYD's monthly sales figures, indicating that Tesla's monthly sales in Japan have surpassed those of BYD.

BYD has introduced four electric vehicle models in Japan: the Seal, Dolphin, Atto 3, and Sealion 07. In 2024, BYD sold a total of 2,223 electric vehicles in Japan, marking a 54% year-on-year increase. Of these, the Dolphin achieved cumulative sales of 1,237 units, surpassing Hyundai from January to October; the Atto 3 sold relatively well in some stores; and the Seal, launched in June 2024, garnered over 300 orders within roughly one month of its release.

In comparison, local Japanese automakers have only introduced eight electric vehicle models. Nissan's Leaf saw a significant decrease of 32% in sales during the first quarter, selling just 1,133 units, while Toyota's bZ4X sold only 85 units, reflecting a staggering year-on-year decline of 76%. The limited domestic competition has allowed Tesla to more easily capture market share in Japan.

The best-selling electric vehicle brand in Japan is Nissan, with its Sakura model selling 1,760 units and capturing approximately 40% of the market share.

Tesla's success in Japan can be attributed to multiple factors. From a brand influence perspective, Tesla has established a strong image focusing on technology and sustainability through years of continuous innovation in electric vehicle technology worldwide.

In terms of technical advantages, Tesla's efficient lithium battery technology and advanced autonomous driving capabilities have created strong appeal in the Japanese market. Despite the presence of numerous competitive local automakers, Tesla's specific technological edge in electric vehicles is quite evident. Furthermore, its Supercharger network, which provides a solid charging experience, has enhanced brand loyalty among users.

With the increasing acceptance of electric vehicles in Japan and improvements in charging infrastructure, Tesla is poised for even greater expansion in the Japanese market in the future.

# Industry trends

If any infringement occurs, please contact us for deletion

Follow Us

Facebook

Trending News

Toyota has Launched a Revamped Version of Corolla in Japan, No Longer Sell Gasoline-Powered Corolla

Toyota has Launched a Revamped Version of Corolla in Japan, No Longer Sell Gasoline-Powered Corolla

[PCauto] Toyota has recently launched a new facelift of the Corolla series in Japan, also announcing that all Japanese Corollas will now adopt hybrid power, making the gasoline version a thing of the past.Regarding this, Toyota claims that it will commit to achieving a carbon-neutral target, and the cancellation of the gasoline version of the Corolla is one of the steps towards achieving this goal. Hybrid vehicles can significantly reduce the emissions of pollutants such as carbon dioxide compar

Kevin WongMay 12, 2025
Toyota Plans to Launch 2026 Corolla Hatchback FX: A Nod to the 1987 FX16

Toyota Plans to Launch 2026 Corolla Hatchback FX: A Nod to the 1987 FX16

[PCauto] Toyota plans to launch the 2026 Toyota Corolla Hatchback FX, with its most distinctive feature being its appearance, which seems to reflect the shadow of the 1987 Corolla FX16.From the appearance, many details of the 2026 Toyota Corolla Hatchback FX express tribute to the 1987 Corolla FX16.The Corolla Hatchback FX is built on the SE base level of the Corolla Hatchback. It is equipped with a vented black tail wing, which not only adds a sporty feel to the vehicle but also improves its ae

WilliamMay 9, 2025
Toyota Tundra Owner Achieves the Second Million-Mile Milestone

Toyota Tundra Owner Achieves the Second Million-Mile Milestone

[PCauto] The mileage often measures the quality and durability of a car, and Victor Sheppard and his two Toyota Tundra pickups have set a staggering record.With Victor Sheppard's dedication and careful maintenance of the Toyota Tundra, he successfully drove two different Tundra pickups over 1 million miles (approximately 1,609,340 kilometers).In 2007, Sheppard bought a brand new Toyota Tundra CrewMax. Over the next nine years, as a contractor, he worked across the United States, from Louisiana t

LienApr 18, 2025
BYD YANGWANG U7 Launches with World's First Suspension Charging Tech

BYD YANGWANG U7 Launches with World's First Suspension Charging Tech

[PCauto] On March 27, BYD YANGWANG U7 was launched, with two power versions of pure electric and plug-in hybrid, a total of four models. YANGWANG U7 EV Five-seater Luxury Edition, priced at about 292.85 million baht/RM38.31 YANGWANG U7 EV Four-seater Flagship Edition, priced at about 330.04 million baht/RM43.19 YANGWANG U7 PHEV Five-seater Luxury Edition, priced at about 292.85 million baht/RM38.31 YANGWANG U7 PHEV Four-seater Flagship Edition, priced at about 330.04 million bah

MichaelMar 28, 2025
HAVAL H6: A Balanced Performer and a Reliable Choice for Family SUVs

HAVAL H6: A Balanced Performer and a Reliable Choice for Family SUVs

Price of HAVAL H6HAVAL H6 has a total of 1 submodel.• 2024 HAVAL H6 HEV priced at RM 139,800Driving experience of the HAVAL H6As for the power, the HAVAL H6 is equipped with a 1.5L 4-cylinder turbocharging source, delivering a maximum power output of 110 kW and a peak torque of 230 N·M, with maximum torque available at 1500-4000 rpm. The power is transmitted to the Front Wheel via an AT transmission, achieving a combined fuel consumption of 5.8 L/100km. This p

Kevin WongApr 24, 2025
View More