Chinese pure electric vehicle brand XPENG accelerates its export pace, first entering the Middle East and African markets

Kevin WongMar 11, 2024, 03:10 AM

In recent years, many new automotive brands has emerged in the Chinese market, propelling it rapidly into the electrification and smart transformation of the automotive industry. Intense competition has led to rapid changes in automotive products, offering consumers a greater variety of choices. However, this competition has also intensified pressure on the Chinese automotive market, resulting in instances of blind competition.


After several rounds of competition, a cohort of robust new energy vehicle brands has surfaced in the Chinese market, including XPENG, NIO, and Lixiang.


Recently, XPENG announced its intention to export its vehicle models to global markets, with a primary focus on the Middle East and Africa, followed by the European market. It was revealed that XPENG has established a strategic partnership with the UAE dealership group Ali&Sons to provide pure electric models to consumers in the UAE.

Indeed, apart from the UAE, XPENG has established strategic partnerships with the RAYA Group in Egypt, the SR Group in Azerbaijan, the T Gargour&Fils Group in Jordan, and the Gargour Asia SAL Group in Lebanon. Additionally, XPENG plans to launch multiple models in these five countries in the second quarter of this year.


Specifically, XPENG will introduce the G6 and G9 SUVs in the UAE, and the P7 and G9 models in the Jordan and Lebanon markets. Egypt will also receive these two models, although delivery is scheduled for one quarter later than the Jordan and Lebanon markets.

Furthermore, XPENG plans to expand into the European market this year, including countries in Western Europe such as Germany, the UK, Italy, and France. While XPENG has not disclosed any plans for the Southeast Asian market, judging by its rapid actions, the entry of XPENG models into Southeast Asian markets like Thailand and Malaysia seems imminent. After all, the market share of electric vehicles in our region has been consistently on the rise over the past two years.

(Author:  Kevin Wong)

# Industry trends

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