Jaguar's brand new LOGO is revealed, possibly for the new model set to be released on December 2nd!

On November 19, Jaguar officially unveiled its new brand logo. The new design includes three styles: the new "leaping jaguar" motion, the new "brand font," and the new "j and r letter combination" badge.

It is reported that the new "leaping jaguar" motion features a background of 16 horizontal stripes, with the jaguar leaping above them, mimicking the decoration on the hood of the old Jaguar models. The new "brand font" is presented in a golden hue, set against a horizontally oriented rectangular background, giving it a very fresh appearance. The new badge combines an uppercase "J" and a lowercase "r" in a circular design, embodying the brand values of vitality, modernity, and visual appeal.

Jaguar has not yet specified how these new logos will appear on its upcoming vehicles, but we can expect to gain a better understanding when the automaker unveils a "Design Vision" concept car during Miami Art Week on December 2.

Gerry McGovern, Chief Creative Officer of Jaguar Land Rover, stated in a press release: "This is a reimagining, a reconnection with the essence of Jaguar, returning to the values that were once so loved, but making them relevant to today’s audience."

It is worth noting that not only has the Jaguar brand logo undergone a change, but the brand's positioning is also undergoing a formal transformation, shifting from a luxury brand to a "luxurious" brand, with competitors including Rolls-Royce, Bentley, and Porsche.

Based on previous spy shots, the first model after Jaguar’s brand revamp will be a GT-style vehicle, featuring a completely new design language and a fully electric powertrain. It is expected to offer a pure electric range of 692 km and be capable of charging 322 km of range in just 15 minutes. We will continue to monitor and report further details about the new vehicle.