Jaguar's brand new LOGO is revealed, possibly for the new model set to be released on December 2nd!
AshleyNov 20, 2024, 12:59 PM
On November 19, Jaguar officially unveiled its new brand logo. The new design includes three styles: the new "leaping jaguar" motion, the new "brand font," and the new "j and r letter combination" badge.
It is reported that the new "leaping jaguar" motion features a background of 16 horizontal stripes, with the jaguar leaping above them, mimicking the decoration on the hood of the old Jaguar models. The new "brand font" is presented in a golden hue, set against a horizontally oriented rectangular background, giving it a very fresh appearance. The new badge combines an uppercase "J" and a lowercase "r" in a circular design, embodying the brand values of vitality, modernity, and visual appeal.
Jaguar has not yet specified how these new logos will appear on its upcoming vehicles, but we can expect to gain a better understanding when the automaker unveils a "Design Vision" concept car during Miami Art Week on December 2.
Gerry McGovern, Chief Creative Officer of Jaguar Land Rover, stated in a press release: "This is a reimagining, a reconnection with the essence of Jaguar, returning to the values that were once so loved, but making them relevant to today’s audience."
It is worth noting that not only has the Jaguar brand logo undergone a change, but the brand's positioning is also undergoing a formal transformation, shifting from a luxury brand to a "luxurious" brand, with competitors including Rolls-Royce, Bentley, and Porsche.
Based on previous spy shots, the first model after Jaguar’s brand revamp will be a GT-style vehicle, featuring a completely new design language and a fully electric powertrain. It is expected to offer a pure electric range of 692 km and be capable of charging 322 km of range in just 15 minutes. We will continue to monitor and report further details about the new vehicle.
If any infringement occurs, please contact us for deletion
Trending News
2025 Toyota Aqua Released, Fuel Efficiency 35.4km/L, More Worth Buying Than Corolla
[PCauto] Against the backdrop of the global automotive market's continuous transition toward electrification, the Toyota Aqua, as a compact hybrid model from the brand, has always been renowned for its high efficiency and practicality.The 2025 Toyota Aqua has been officially unveiled recently, drawing market attention once again with multiple technological upgrades and high fuel efficiency.This model is built on the TNGA-B platform, achieving a new breakthrough in fuel consumption performan
2026 Malaysia EV Road Tax Policy Analysis: Costs and Opportunities After the End of Exemptions
As December 31, 2025, approaches, electric vehicle owners in Malaysia will face a significant policy turning point — the four-year electric vehicle road tax exemption policy is coming to an end. Starting from January 1, 2026, all electric vehicles will be subject to an annual road tax based on a new power-based tiered tax system. This change marks a transition for Malaysia's electric vehicle market from a policy-driven phase to a new stage of market-oriented development, bringing new considerations for both consumers and the industry.
The fifth-generation Geely Emgrand car photos released, with upgrades in body size and power system
As a family sedan with cumulative sales exceeding 4 million units in China, the new generation Emgrand will further consolidate Emgrand's competitive position in the sedan market through stronger product capabilities.
Proton's fourth-generation Saga revolution, brand new 1.5L four-cylinder engine, equipped with ADAS for the first time
By leveraging Geely's technological resources, the fourth-generation Proton Saga has been comprehensively upgraded in terms of design, performance, and safety, while maintaining localized characteristics.
BYD Sealion 7 is not only cheaper than Tesla Model Y, what other differences do they have?
Is it better to buy the BYD Sealion 7 or the Tesla Model Y? This really makes one a bit hesitant, but before you make a decision, I recommend you take a good look at this article.
Popular Cars
Car Compare
Model Year
car model