BAIC will launch the X55 and BJ40 Plus in Malaysia, competing with Proton X70 and Tank 300.

【PCauto】As Chinese automotive brands accelerate their global expansion, Malaysia, a key regional market, is witnessing a new wave of capacity upgrades and model introductions.

The BAIC Group plans to enter the Malaysian market with two models, the X55 and BJ40 Plus, supported by the capacity expansion plan of EP Manufacturing Bhd (EPMB)'s Melaka factory. The manufacturing plant has already completed its second-phase capacity upgrade and has also unveiled an even more ambitious blueprint for a third-phase expansion.

The capacity upgrade at EPMB's Melaka plant is significant

The second phase boosted annual production capacity from 6,000 to 30,000 units, partly driven by orders from MG Malaysia.

A highlight of this phase was the rollout of the first locally assembled (CKD) GWM Wey G9. Even more significant is the third-phase expansion plan: the plant will acquire an additional 8 acres of land and introduce in-house paint shop capabilities, with operations slated to begin in the third quarter of 2026. This move will result in a more complete production chain, further enhancing the level of localized manufacturing.

BAIC X55 to Compete Directly with Proton X70

A C-segment SUV, the BAIC X55 is planned to launch in two variants, with an estimated price range of RM 120,000 to RM 140,000.

It is equipped with a 1.5-liter turbocharged engine producing 188 horsepower and 305 Nm of torque, mated to a 7-speed dual-clutch transmission. These figures are competitive against some rivals in its class.

Its design is also distinctive: it is slightly larger than the Proton X70 and features a closed front grille with split headlights, conveying a futuristic, EV-inspired aesthetic.

In terms of market positioning, the BAIC X55 directly targets the Proton X70's 1.5-liter turbo variants, aiming to capture a share of the mainstream SUV market.

BAIC BJ40 Plus Targets the Hardcore Off-Road Segment

This ladder-frame SUV is expected to launch in a single variant, priced between RM 180,000 and RM 190,000.

Powertrain specifications include a 2.0-liter turbocharged petrol engine delivering 224 horsepower and 380 Nm of torque, paired with an 8-speed automatic transmission. A part-time four-wheel-drive system enhances its off-road capability.

Visually, its side profile is reminiscent of the Jeep Wrangler, and it is expected to compete primarily with the Great Wall Tank 300. For enthusiasts seeking a hardcore off-roader, it could present a new option.

BAIC Expected to Begin Mass Production in Malaysia Next Year

BAIC's market entry progress has faced challenges. Although the two models had their preview debut in Malaysia in 2024, little market news has followed. Rumors regarding the shutdown of its official social media page have fueled speculation about the brand's progress.

However, according to the latest plans, the X55 and BJ40 Plus are still scheduled to proceed, with mass production slated to commence in January 2026. This timeline may reflect adjustments in the supply chain or optimizations to market strategy.

It is noteworthy that the production capacity expansion at the EP manufacturing plant is not an isolated development. MG Malaysia also plans to begin trial production in February 2026, indicating that the plant will serve multiple Chinese brands moving forward. This multi-brand OEM (Original Equipment Manufacturer) model can help share costs but also demands greater production flexibility from the plant. Upon completion of the third-phase expansion, the plant's overall competitiveness is expected to be significantly enhanced.