AVATR 11 Hits Singapore with a Bold Look. Will It Catch On?

【PCauto】Premium Automobiles has just brought another Chinese EV brand to Singapore. This time it’s Avatr. The first model on offer is the Avatr 11, a sleek, coupe-style electric SUV that stands out with its futuristic look. This is the fourth Chinese brand the dealer has introduced, following Zeekr, Xpeng and Deepal.

Avatr is backed by Changan, CATL and Huawei. It is positioned as a high-end player in the EV market. The Avatr 11 comes in two versions: a standard range model with a 90kWh battery and a long-range option with a 116kWh pack. They deliver up to 475km and 600km of WLTP-rated range. With a wheelbase of 2975mm and coupe-inspired proportions, it is clear the Avatr 11 is not trying to blend in.

A Front End That Doesn’t Play by the Rules

The Avatr 11 has a bold front-end with no traditional grille in sight. Instead, sculpted curves give it a clean, futuristic face. The split F-shaped LED daytime lights are the real attention grabbers. The light bars drop from the hood’s edge to the bumper in a sharp bend that looks like a glowing number "7." It’s a big shift from the horizontal or vertical light setups we see on most cars.

From the side, the Avatr 11 has a powerful stance that hints at the performance under the hood. The fastback roofline drops sharply behind the C-pillar at a 62-degree angle. It’s a rare shape that blurs the line between an SUV and a coupe, especially among production EVs.

What really stands out is the rear window. Instead of flowing with the sloping roofline, it’s a small, upright piece of glass tucked behind the C-pillar. You don’t see this kind of design on most modern EVs.

An Interior That Surprises with Seamless Screen Control

Thanks to Huawei’s lead in the cabin design, the Avatr 11 features three connected screens, a 15.6-inch central touchscreen, a 10.25-inch digital instrument cluster, and a 10.25-inch passenger display. With a simple three-finger swipe, you can move content seamlessly between the screens, almost like working on a multi-monitor setup.

One thing that might take some getting used to is the lack of traditional physical buttons. Instead, you have to rely on the central touchscreen to control driving modes, climate settings, and volume.

The audio system is another highlight. The Avatr 11 packs a 25-speaker Meridian setup, including an Emotional Intelligent Cockpit behind the main screen, 3D surround speakers built into the door panels, near-field speakers in the headrests, and two 18-liter subwoofers in the trunk.

One standout feature is the Emotional Intelligent Cockpit right in the center. This design uses precise calculations of how sound reflects off the windshield to deliver a high-quality mid-range audio source throughout the cabin. Its unique shape also creates enough space behind the center speaker to form a perfect sound reflection zone. This helps produce rich tones, cuts down on unwanted echoes, and keeps the sound clean. So it is not just a cool light-up design, it actually improves audio performance.

Avatr 11 Packs Cutting-Edge Tech and Powerful Performance

The Avatr 11 runs on Huawei’s 800V SiC electric platform, with a working voltage between 570 and 820 volts. It supports 240kW fast chargers but needs to be paired with Huawei’s 600kW liquid-cooled supercharger for full performance. The two versions differ in charging time from 10% to 80%: the standard model takes 15 minutes, while the long-range one takes 20 minutes. That means just five minutes of charging can add around 200 km of range, based on WLTP standards.

The dual-motor all-wheel-drive version uses a 265kW AC asynchronous motor in front and a 230kW permanent magnet synchronous motor at the rear. Together, they produce 495kW of power and 650 Nm of peak torque. This setup pushes the car from 0 to 100 km/h in just 3.98 seconds.

The single-motor rear-wheel-drive model has a 300kW rear-mounted permanent magnet synchronous motor with 370 Nm of peak torque. It accelerates from 0 to 100 km/h in 6.6 seconds.

Avatr 11 Positioning and Pricing in Singapore

The Avatr 11 is priced at 278,999 SGD for the Standard Range version and 303,999 SGD for the Long Range model, both prices including the Certificate of Entitlement (COE). That’s about 931,000 MYR and 1,013,000 MYR respectively. For context, similar German luxury electric SUVs usually start above 250,000 SGD in Singapore.

Singapore’s EV market is growing fast, but German brands still dominate the luxury segment. With its unique design, Huawei-backed technology, and advanced driver-assist features, the Avatr 11 aims to carve out its own space. However, its pricing is close to established luxury names like the Porsche Macan EV. Whether buyers in Singapore are ready to pay a premium for a new brand remains to be seen.